After claiming your profile, the first step is to request a report on your performance ratings. Your custom report will contain detailed analytics, including the total number of reviews on your profile from your voters, your performance rating, your VoterScore, the priorities of your voters, your communication and social media scores, and voting intentions of your voters.
If your voters have given you a one or two-star rating for your level of communication or social media performance, this is your opportunity to improve. Increase your presence on Facebook, boost (advertise) your posts, start interacting with people on Twitter through replies, send email updates on your work and campaigns, and increase your level of traditional communication by leafleting, door-knocking, etc
If your voters have given you a one or 2-star rating for your overall performance, this is also your opportunity to campaign on the political issues they have highlighted in your report by using social media and through traditional marketing (e.g. leafleting). Show voters, you care about the issues most important to them.