The first step after claiming your profile is to download your full statistics on your performance ratings. The information is your opportunity to listen and learn from the feedback from your voters.
If your voters have given you a one or two-star rating for your level of communication or social media performance, this is your opportunity to improve. Increase your presence on Facebook, boost (advertise) your posts, start interacting with people on Twitter through replies, send email updates on your work and campaigns, and increase your level of traditional communication by leafleting, door-knocking, etc
If your voters have given you a one or 2-star rating for your overall performance and outlined the campaigns or political issues they want you to focus on, this is also your opportunity to improve. Focus on the topics highlighted using social media and through traditional marketing (e.g. leafleting). Show voters, you care about the issues most important to them.